Run through the hallway and go down the next couple of ramps to run into another underwater elevator. Instead, equip a sniping weapon and zoom in to target the cloaked Elites that are marching around. Stay on higher ground and snipe at the Hunters to take them down, and get to the far end of the room to go through a doorway and into another glass ceiling hall.ĭon't rush straight into the narrow hall. More Covenant will swarm at you, including another honor guard Elite, Drones, and finally two Hunters in the center of the room (on the lower level). There's an honor guard Elite inside with a sword, so watch out as you clear out the Covenant.Īlso be mindful of the snipers that are on either side of the large hall as you run down the length of it. Run through the next couple of halls until you exit to a large room with more glass ceilings. You'll reach an underwater walkway with another fellow Marine and a few Grunts. Step off the elevator and march down the first couple of halls. Kill the enemies on the elevator and step inside-activate the elevator to take a ride under the lake. There's an empty elevator shaft in the center of the room, and an elevator will come up once you've cleared out the enemies. No visible change to the HUD, BUT all enemies become invisible. You should find the Skull on a ledge when you make it around. This allowed users to move their devices around an ad to explore portions of the immersive worlds within the experience.Assassins Skull (Requires Legendary Difficulty - Can see skull on any mode but Legendary is required for achievement): Just after you get off the gondola, and go in the structure, there is a big block of stone, jump on that an you can get on a ledge that leads out to the Covenant turrets, facing back towards the structure, jump up another level around the right side of the structure, then keep going toward the back.
It was able to do this by utilizing the experience’s gyroscope.js technology throughout the mobile media placements. Xbox implemented mobile and tablet-targeted ads that gave viewers a sample interaction of Halo: Starscope, as well as the exclusive content featured within it. Results (including context, evaluation, and market impact) The remaining budget was dedicated to creating a mobile version that worked seamlessly across multiple operating systems. The overall budget was $150,000, $37,500 of which went to building a desktop version of the experience. Roughly 75 percent of the campaign’s budget went to mobile. Gyroscope.js allowed the brand to normalize the wide variety of data formats reported by devices to provide a consistent navigation experience among all devices that support accelerometer data. Xbox coupled this with an internal JS library that Razorfish built for these types of experiences, which is called gyroscope.js. In it, the 3D world was executed using three.js, a popular JavaScript 3D engine.
Starscope was a mobile-first, 3D environment experience using HTML5, JavaScript, and CSS all within a device’s native browser and hosted on the Microsoft Azure web services platform. Xbox chose the most popular elements to get core fans reminiscing and spark fond memories among the casual players. There were beloved weapons, maps, locations, vehicles, and characters. A ton of gamers grew up with Master Chief and one-upping their friends in multiplayer. The Halo franchise spans 15 years and over 10 titles. With this website, a gamer’s device was transformed into a window to the stars, allowing fans to look in any direction to explore and reacquaint themselves with the remastered worlds and weapons of the latest Halo installment. In anticipation of Halo: The Master Chief Collection, Xbox gathered the franchise’s most iconic maps, planets, and ships and placed them into a 360-degree immersive digital experience called Halo: Starscope. Xbox also wanted to bring new fans to the franchise, including those who likely did not own an Xbox or who had never played Halo. These fans had likely played one or all of the previous Halo games on either Xbox or the Xbox 360. The campaign’s target audience consisted of core shooter fans, ages 18 to 24, who loved multiplayer games. The combination of a 3D environment, animation, audio/video, and the rich imagery of the Halo franchise provided a unique immersive experience usually seen only within native apps, all within a user’s browser.
For the Halo: Starscope activation, Xbox created a website that transformed a gamer’s device into a window into the 15-year-old Halo universe, allowing fans to look in any direction to explore and reacquaint themselves with the remastered worlds and weapons of Halo.
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